Experience
Mapping Workshop

Dates of course:
Monterrey City | April 7, 8 and 9th, 2017
Mexico City | March 31th, April 1, and 2nd, 2017

Friday | 15:00 – 19:00 
Saturday | 9:00 – 18:00
Sunday | 9:00 – 13:00

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The greatest source of value lies in your ability to build strong relationships with your customers. Are you getting it right?

In a world of constant change, it’s increasingly difficult to survive.
Yet some companies actually thrive.
The most successful companies build strong and lasting relationships with their customers by creating meaningful experiences over time.

Learn how:
- Build Company-wide empathy for what customers really need.
- Gain holistic view of the customer experiencie.
- Spot opportunities to improve experiencie before others do.
- Stand out from the competition by creating meaningful experiencies.
- Create relationship strategies for long-term succes.

International Expert

World-class faculty who bring together fresh field expertise, plus sound academic experience, provide this program a unique perspective and real curricular value.
Clynton Taylor
San Francisco, California.

Clynton uses his experience in organizational psychology, marketing and brand strategy, and design to help companies become more innovative, build new businesses, and deliver meaningful experiences to their customers. Prior to Scansion, Clynton spent over a decade at the innovation strategy firm Jump Associates in several leadership roles.

www.scansion.com

What is Master Class?

The Master Classes are aimed at both experts that want to raise their game and beginners that are looking for a more appealing road into the field of innovation. Our students come from a variety of backgrounds: design, engineering, entrepreneurship, corporate business, advertising and marketing, education, arts, the public sector, non-governmental organizations and more.

As with all our Innovation Programs, the Master Classes are accessible for people with a busy schedule. They consist of one or two sessions taking place over the weekend, from Friday to Sunday. Most importantly, they are taught by global experts in each of these fields – making each of them a unique opportunity to situate oneself at the forefront of international developments in the world of innovation.

 

  • Design Thinking helps you explore new avenues for growth instead of just focusing on continuous improvement and making"the new" technically possible and economically feasible through prototyping and learning by doing.

    . . .
    Argelia Encinas
  • Is about designing and prototyping and making combining actions starting with people, then you’re doing Design Thinking.

    . . .
    Marilena Eccher
  • Design Thinking. The essential ability to combine empathy, creativity and rationality to meet user needs and drive business success.

    . . .
    Krizia De la Vega