A four-month program for companies and entrepreneurs can identify new innovation opportunities by observing the way people interact with their products and services interact.
Dates of course:
Monterrey City | September 22th & 23th, 2017
Mexico City | September 8th & 9th, 2017
Friday | 14:00 – 19:00
Saturday | 9:00 – 19:00
World-classs faculty who bring together fresh field expertise, plus sound academic experience, provide this program a unique perspective and real curricular value.
Director Strategy and Innovation
For over 25 years Tony has helped companies and organizations connect with users of products, services and experiences through user-centered design strategies for clients in a wide range industries.
Presidential Innovation Fellow at White House
Steve’s work lies at the intersection of social science, business strategy, technology and design. He builds new products, platforms and policy, humanizing their value.
Lead UI Designer at Rocket CommunicationsShe’s a user experience designer and instructor who is driven to improve the quality of life for all people in our increasingly digital world.
Senior Lecturer at IIT Institute of DesignMartin has taught product design and environmental design as an ID adjunct faculty member over the past 16 years. He is keenly interested in the fundamentals of design.
Associate Director en Human Centered Design Studio
Masha is a design researcher and strategist with a particular thirst for tackling ‘fuzzy’ and ambiguous problems and developing solutions that are viable and feasible for the client while desirable for the user.
CEO en Panorama Innovation
Having worked more than two decades in design, she brings deep experience to understanding people as well as creating relevant solutions for new business offerings.
UX Design Manager en Rocket CommunicationsOver the past 15 years, she has designed for a range of mediums including responsive web design, mobile product design and video game system user interface.
Research Lead – Panorama: User Centered InnovationA cultural anthropologist by training, Jenny has applied her ethnographic and analytical skills to human-centered design questions for over a decade.
Can this idea return the investments necessary to achieve success? Economic viability means the product or service being developed has to meet financial goals related to revenue, profit or internal rate of return.
Do we have the capability required to produce this idea? Can we develop and commercialize this innovation? Feasibility means our organization has the internal capability to transform the idea into a real world solution.
Is this idea really appealing to the people we are trying to sell it to? The innovation, either in the shape of a desirable product, or in the meaningful nature of the experience of the service provided, has to offer an emotional connection and make a strong tie to people’s needs and wants.
Design Thinking helps you explore new avenues for growth instead of just focusing on continuous improvement and making"the new" technically possible and economically feasible through prototyping and learning by doing.
Is about designing and prototyping and making combining actions starting with people, then you’re doing Design Thinking.
Design Thinking. The essential ability to combine empathy, creativity and rationality to meet user needs and drive business success.