Certificate in Innovation
& Design Thinking

A four-month program for companies and entrepreneurs can identify new innovation opportunities by observing the way people interact with their products and services interact.

Dates of course:
Monterrey City | September 22th & 23th, 2017
Mexico City | September 8th & 9th, 2017

Friday | 14:00 – 19:00 
Saturday | 9:00 – 19:00

Contact us Today!

Yes, I would like to obtain an immersive learning experience in Design Thinking.

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A Business Model Design Process

A human-centered, insight-driven and prototype-powered approach to solving business problems.

Underestanding Innovation and Identifying a Challenge
Students will learn basic concepts of user-centered innovation and the stages of the innovation process, problem identification and challenge formulation.
User Cetered Innovation and Immersion
This module focuses on qualitative research methods for defining customers’ unmet needs and desires. Customer relevance is the new paradigm in business.
Idea Generation
The most exciting part of the creative process: idea generation. The goal of ideation is to generate a vast pool of ideas for the user, define opportunities and related “how-might-we” questions.
Prototyping and Implementation
This module addresses prototype creation and validation from the point of view of viability, desirability and feasibility. Students will also focus on planning, communicating and launching the new idea.

International Experts

World-classs faculty who bring together fresh field expertise, plus sound academic experience, provide this program a unique perspective and real curricular value.

Tony Bynum

Director Strategy and Innovation

For over 25 years Tony has helped companies and organizations connect with users of products, services and experiences through user-centered design strategies for clients in a wide range industries.

Steven Babitch

Presidential Innovation Fellow at White House

Steve’s work lies at the intersection of social science, business strategy, technology and design. He builds new products, platforms and policy, humanizing their value.

Emily Lazo

Lead UI Designer at Rocket Communications

She’s a user experience designer and instructor who is driven to improve the quality of life for all people in our increasingly digital world.
Martin Thaler

Senior Lecturer at IIT Institute of Design

Martin has taught product design and environmental design as an ID adjunct faculty member over the past 16 years. He is keenly interested in the fundamentals of design.
Masha Safina

Associate Director en Human Centered Design Studio

Masha is a design researcher and strategist with a particular thirst for tackling ‘fuzzy’ and ambiguous problems and developing solutions that are viable and feasible for the client while desirable for the user.

Kelly Costello

CEO en Panorama Innovation

Having worked more than two decades in design, she brings deep experience to understanding people as well as creating relevant solutions for new business offerings.

Mandy Ani Messer

UX Design Manager en Rocket Communications

Over the past 15 years, she has designed for a range of mediums including responsive web design, mobile product design and video game system user interface.
Jennifer Rabodzeenko

Research Lead – Panorama: User Centered Innovation

A cultural anthropologist by training, Jenny has applied her ethnographic and analytical skills to human-centered design questions for over a decade.

What is CID?

An immersive learning experience where participants will learn to identify,
generate and implement innovative solutions.

The Certificate in Innovation and Design Thinking (CID) is a four-month program focused on the design and implementation of innovative solutions that meet the emerging needs of real world users. International experts mentor students as they learn about design thinking and the three pillars of innovation: viability (business), feasibility (capability) and desirability (people).


  • Design Thinking helps you explore new avenues for growth instead of just focusing on continuous improvement and making"the new" technically possible and economically feasible through prototyping and learning by doing.

    . . .
    Argelia Encinas
  • Is about designing and prototyping and making combining actions starting with people, then you’re doing Design Thinking.

    . . .
    Marilena Eccher
  • Design Thinking. The essential ability to combine empathy, creativity and rationality to meet user needs and drive business success.

    . . .
    Krizia De la Vega