The MBI is a two-year program focused on developing innovative strategies for business.
Dates of course:
Monterrey City | September, 2017
Mexico City | September, 2017
Friday | 15:00 – 19:00
Saturday | 9:00 – 18:00
Sunday | 9:00 – 13:00
World-classs faculty who bring together fresh field expertise, plus sound academic experience, provide this program a unique perspective and real curricular value.
Resistance to change
Companies try to protect their business model and fail to adapt to new conditions because they resist to change.
Traditional business practice uses a linear thinking logic that expects things to work and leaves no room for discovery.
Most companies struggle to innovative because they fail to put their customers at the heart of their business: they see customers as data, not as real people.
Design Thinking helps you explore new avenues for growth instead of just focusing on continuous improvement and making"the new" technically possible and economically feasible through prototyping and learning by doing.
Is about designing and prototyping and making combining actions starting with people, then you’re doing Design Thinking.
Design Thinking. The essential ability to combine empathy, creativity and rationality to meet user needs and drive business success.