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Certificate in Innovation and Design Thinking

Our four month program in design thinking methods

— Design Thinking.

The new design of businesses.

The meaning of design has been reevaluated in the past two decades. The process of creating something new and meaningful can now be applied to more than just images or objects. Lately the competitive playing field has been leveling for all companies, big and small. Differentiating our products or services through features or technology has become much harder.

Design Thinking has emerged as an innovation process that helps businesses achieve breakthrough innovations by changing the company´s focus from product centered to people centered. Design Thinking companies and entrepreneurs can identify new to the world innovation opportunities by observing the way people interact with their products and services. Explore new avenues for growth instead of just focusing on continuous improvement and making “the new” technically possible and economically feasible through prototyping and learning by doing.

Leslie García Novak

What is CID


An immersive learning experience where participants will learn to identify, generate and implement innovative solutions.

The Certificate in Innovation and Design Thinking (CID) is a four-month program focused on the design and implementation of innovative solutions that meet the emerging needs of real world users. International experts mentor students as they learn about design thinking and the three pillars of innovation: viability (business), feasibility (capability) and desirability (people).


Can this idea return the investments necessary to achieve success? Economic viability means the product or service being developed has to meet financial goals related to revenue, profit or internal rate of return.


Do we have the capability required to produce this idea? Can we develop and commercialize this innovation? Feasibility means our organization has the internal capability to transform the idea into a real world solution.


Is this idea really appealing to the people we are trying to sell it to? The innovation, either in the shape of a desirable product, or in the meaningful nature of the experience of the service provided, has to offer an emotional connection and make a strong tie to people’s needs and wants.

Study on weekends

Four weekend-long sessions, from Friday and Saturday, once a month.

The CID program aims at being accessible for practitioners in any field, as well as for businessmen and executives with a busy schedule. It consists of work sessions, which take place over the weekends, from Friday and Saturday, once a month.

The CID program encourages multidisciplinary teams and is open to applicants from all industries, startups, non-profits and the public sector.

Mexico City Campus
Spring 2018 term: January 26th and 27th, 2018
Summer 2018 term: May 4th and 5th, 2018
Fall 2018 term: August 31st, September 1st, 2018

Monterrey Campus
Spring 2018 term: January 19th and 20th, 2018

The curriculum is a business model design process

A human-centered, insight-driven and prototype-powered approach to solving business problems.

In content and style, the CID curriculum has been designed to allow students to apply practical innovation tools in order to deeply understand how human centered processes can take creative concepts all the way, for them to become sound business propositions that simultaneously create economic value for the company as well as tangible value for the user.


Understanding Innovation and Identifying a Challenge

Students will learn basic concepts of user-centered innovation and the stages of the innovation process, problem identification and challenge formulation.

User Centered Innovation and Immersion

This module focuses on qualitative research methods for defining customers’ unmet needs and desires. Customer relevance is the new paradigm in business.

Idea Generation

The most exciting part of the creative process: idea generation. The goal of ideation is to generate a vast pool of ideas for the user, define opportunities and related “how-might-we” questions.

Prototyping and Implementation

This module addresses prototype creation and validation from the point of view of viability, desirability and feasibility. Students will also focus on planning, communicating and launching the new idea.

International experts

World-class faculty who bring together fresh field expertise, plus sound academic experience, provide this program a unique perspective and real curricular value.

An international roster of acclaimed design-thinking experts enrich the sessions with their global and professional views, collectively guiding the different teams that are working on specific projects, while individually coaching each one of the students to ensure a thorough understanding of every innovation tool as well as a practical application of the design-thinking methodology to meet the challenges of the 21st century mindsets and business paradigms.

Tony Bynum

Director Strategy and Innovation

For over 25 years Tony has helped companies and organizations connect with users of products, services and experiences through user-centered design strategies for clients in a wide range industries.

Masha Safina

Senior Design Lead at Doblin

Masha is a design researcher and strategist with a particular thirst for tackling ‘fuzzy’ and ambiguous problems and developing solutions that are viable and feasible for the client while desirable for the user.

Martin Thaler

Senior Lecturer at IIT Institute of Design

Martin has taught product design and environmental design as an ID adjunct faculty member over the past 16 years. He is keenly interested in the fundamentals of design.

Mandy Ani Messer

Design consultant and Founder at Kismet Design

Over the past 15 years, she has designed for a range of mediums including responsive web design, mobile product design and video game system user interface.

Emily Lazo

Lead UI Designer at Rocket Communications

She’s a user experience designer and instructor who is driven to improve the quality of life for all people in our increasingly digital world.

Jennifer Rabodzeenko

Research Lead – Panorama: User Centered Innovation

A cultural anthropologist by training, Jenny has applied her ethnographic and analytical skills to human-centered design questions for over a decade.

Kelly Costello

VP Design Research Manifest LLC

Having worked more than two decades in design, she brings deep experience to understanding people as well as creating relevant solutions for new business offerings.

Steven Babitch

Presidential Innovation Fellow at White House

Steven Babitch is a leader who understands customer’s needs and strategic business insights to build powerful innovations.


Sebastián Grassi

Design Strategist & Creative Director en Citibanamex

Thinking partner of clients and stakeholders to develop, guide and implement strategies and digital business design in industries such as NGOs, Tourism, Banking, Retail applying Design Thinking and creative processes in order to successfully implement new brand experiences in the market.


Mexico City Campus
Antonio Dovali Jaime No. 70, Corporativo Samara, Torre C, piso 13, Santa Fe, Ciudad de México
T. 01 (55) 9135 7499

Monterrey Campus
Antiguo Camino a la Huasteca No. 360, Colonia Mirador de la Huasteca, Santa Catarina, N.L