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Master Class | Positive Psychology in Business


*Sujeto a disponibilidad

With our Master in Business Innovation and our Certificate in Innovation and Design Thinking, CEDIM has been the pioneer and leader in Mexico offering postgraduate education and training at the intersection of business and design. These two programs have formed multiple generations of innovators with a human-centered approach to business growth.

However, new approaches to innovation are emerging. Some of them are complementary to human-centered design while others depart radically from it. Yet, all of them are becoming increasingly necessary for those that want to challenge the status quo.

For this reason, CEDIM Innovation Programs is launching a new set of short courses that explore these new methods for innovation.

One or two weekend-long sessions, from Friday to Sunday.

 

The Master Classes are aimed at both experts that want to raise their game and beginners that are looking for a more appealing road into the field of innovation. Our students come from a variety of backgrounds: design, engineering, entrepreneurship, corporate business, advertising and marketing, education, arts, the public sector, non-governmental organizations and more.

As with all our Innovation Programs, the Master Classes are accessible for people with a busy schedule. They consist of one or two sessions taking place over the weekend, from Friday to Sunday. Most importantly, they are taught by global experts in each of these fields – making each of them a unique opportunity to situate oneself at the forefront of international developments in the world of innovation.

Positive Psychology in Business

Positive psychology is the science of why some people and organizations are more effective and successful than others. It is currently the most heavily subscribed course at Harvard Business School.

Understanding positive psychology enables us to maximize the performance of organizations and individuals in terms of productivity, quality and innovation. It enables businesses to meet the needs and desires of customers through creating products, services, brands and marketing campaigns that connect with them both practically and emotionally.

In this Masterclass we will look at the key principles of positive psychology. Numerous examples and case studies will be given demonstrating how applying the principles has led to business success. There will also be a variety of group and individual exercises which will give participants the tools they need to apply the principles in their own organizations and careers.

This Master Class takes place over a one-weekend session:

International experts

 

Patrick Jordan

Patrick Jordan is a consultant to many of the world’s most successful companies and to the third sector (charities and voluntary organisations). He was a policy advisor to the UK government from 2000 to 2010.

Patrick has a PhD in psychology and an honorary chair at University College London. For more information see: www.patrickwjordan.com

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