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Master Class | Experience Mapping Workshop


*Sujeto a disponibilidad

With our Master in Business Innovation and our Certificate in Innovation and Design Thinking, CEDIM has been the pioneer and leader in Mexico offering postgraduate education and training at the intersection of business and design. These two programs have formed multiple generations of innovators with a human-centered approach to business growth.

However, new approaches to innovation are emerging. Some of them are complementary to human-centered design while others depart radically from it. Yet, all of them are becoming increasingly necessary for those that want to challenge the status quo.

For this reason, CEDIM Innovation Programs is launching a new set of short courses that explore these new methods for innovation.

One or two weekend-long sessions, from Friday to Sunday.

 

The Master Classes are aimed at both experts that want to raise their game and beginners that are looking for a more appealing road into the field of innovation. Our students come from a variety of backgrounds: design, engineering, entrepreneurship, corporate business, advertising and marketing, education, arts, the public sector, non-governmental organizations and more.

As with all our Innovation Programs, the Master Classes are accessible for people with a busy schedule. They consist of one or two sessions taking place over the weekend, from Friday to Sunday. Most importantly, they are taught by global experts in each of these fields – making each of them a unique opportunity to situate oneself at the forefront of international developments in the world of innovation.

Experience Mapping Workshop

In a world of constant change, it’s increasingly difficult to survive. Yet some companies actually thrive. The most successful companies build strong and lasting relationships with their customers by creating meaningful experiences over time.

Learn how:

– Build Company-wide empathy for what customers really need.

– Gain holistic view of the customer experiencie.

– Spot opportunities to improve experiencie before others do.

– Stand out from the competition by creating meaningful experiencies.

– Create relationship strategies for long-term succes.

This Master Class takes place over a one-weekend session:

International experts

 

Clynton Taylor

Clynton uses his experience in organizational psychology, marketing and brand strategy, and design to help companies become more innovative, build new businesses, and deliver meaningful experiences to their customers. Prior to Scansion, Clynton spent over a decade at the innovation strategy firm Jump Associates in several leadership roles.

www.scansion.com

Mexico City
CORPORATIVO SAMARA, TORRE C PISO 13. Av. Santa Fe 94, Delegación Alvaro Obregón.

Monterrey City
Antiguo Camino a la Huasteca No. 360, Colonia Mirador de la Huasteca, Santa Catarina, N.L