Students will be able to:

— Identify the new rules within the globalized economy.

— Identify organizational strategies for those contexts of competitive conditions in business.

— Understand the client´s needs and desires to be able to create a brand that will satisfy and address those properly.

— Create the competitive advantage for which companies are delivering value to the customers. Successful positioning and launching new products and services on the market.

— Identifying and assessing innovation and market potential in organizations.

— Developing new strategies for organizations through new business models.

— Plan and implement new ventures successfully.

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