Innovation Series: “Good Design Research is Good Business”, a talk by Jon Freach

GOOD DESIGN RESEARCH IS GOOD BUSINESS
A talk by Jon Freach, part of our Innovation Series™

VENUE AND DATE
March 8, 7:00 pm
@ Hotel Camino Real
Avenida Diego Rivera 2492
Colonia Valle Oriente
San Pedro Garza García, Mexico

FREE ENTRANCE
Event open to the general public.
Pre-registry required.

REGISTRY
For more information and pre-registration, please contact:
Juan Paulo Guerra
Asesor de Admisiones MBI
jguerra@cedim.edu.mx
Tel: (81) 8262 2200, ext. 1348 and 1336.

— About the speaker

Jon Freach has a 15-year background in design research and interaction design and has served in a broad range of roles, from designer to strategic planner and manager of best practices. He is Design Research Director at frog design and founding professor at the Austin Center for Design (ac4d). He has published widely in the design and business communities, and frequently speaks on the subject of design research and interaction design. His articles have appeared in Interactions magazine, Design Mind, and The Atlantic.

— About the talk

Jon Freach addresses operations, efficiency, skills, and new technologies for small and medium sized companies. His talk tells the story of how an innovative solution transformed a signage design company into a services provider. The talk features service blueprinting as a very practical and learnable business innovation tool.

— About Innovation Series™

Master in Business Innovation (MBI) is CEDIM’s two-year graduate program focused on developing innovative strategies for businesses in the context of the new global economy. Students learn about new entrepreneurial paradigms and useful methodologies while applying them to their own project.

This year, MBI is proud to introduce Innovation Series: a set of conferences, workshops and meetings open to those interested in starting their own company or launching new products or services, as well as the general public. The series showcase international innovation experts and strategists, and allow the audience to preview the MBI program without any cost.