Consumer & Retail Innovation.
Changes in consumer behavior, technology and lifestyles are some of the forces shaping the way we relate, shop and use products and services. The class will primarily focus on brick and mortar retail, what happened, what’s happening and where it might be going. Master Class looks at the forces that are shaping tomorrow’s consumers and the way we shop.
div class=”column”>The class will be taught from a human-centered design perspective that uses design thinking as the foundation for solving consumer and shopper challenges.
Through this lens, we will explore how consumer lifestyle changes give way to new definitions of value and how this shapes the meaning of products and services in the way we live, work and play. Students will get experience using human-centered design frameworks and tools that can be immediately put to use in shaping product, brand shopper and retail strategy.
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Center of Higher Studies of Design of Monterrey S.C.
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