Turbulent is one way to describe the current retail environment. Key to understanding what has occurred and what’s happening is to understand the relationship that exists between the human dimensions of the User, Consumer and the Shopper.
Changes in consumer behavior, technology and lifestyles are some of the forces shaping the way we relate, shop and use products and services. The class will primarily focus on brick and mortar retail, what happened, what’s happening and where it might be going. Master Class looks at the forces that are shaping tomorrow’s consumers and the way we shop.
The class will explore the trends that are influencing consumer motivations, their preferences and their perceptions of products. We will look at the evolution of what we call the “store” as a backdrop for understanding the companies, technologies and types of disruptions that are taking place in the industry.